Daily Current Affairs 22.10.2022 (Are critically endangered Great Indian Bustards now migrating to Pakistan?, An online fight where children need to be saved, From the Great Hall a focus on the PLA, Through choppy seas, A crisis is brewing in the coffee industry)

Daily Current Affairs 22.10.2022 (Are critically endangered Great Indian Bustards now migrating to Pakistan?, An online fight where children need to be saved, From the Great Hall a focus on the PLA, Through choppy seas, A crisis is brewing in the coffee industry)


1. Are critically endangered Great Indian Bustards now migrating to Pakistan?

The recent sighting of three Great Indian Bustards (GIBs) deep in Pakistan’s Cholistan desert has given rise to speculation that the endangered birds might have flown across the international border from India’s Desert National Park (DNP). GIBs are critically endangered in Pakistan because of lack of protection and rampant hunting.

An Islamabad-based wildlife photographer, Syed Rizwan Mehboob, released pictures and a video of the GIBs after spotting them in southern Punjab province’s Cholistan game reserve earlier this month. Though he did not claim that the GIBs had arrived from India, environmental activists in Jaisalmer district say the birds might have migrated due to their shrinking habitat.

Conservation project

The GIB — the State bird of Rajasthan — is considered India’s most critically endangered bird and is protected under the Wildlife Protection Act. Its population of about 150 in Rajasthan accounts for 95% of its total world population.

The captive breeding of GIBs was taken up in the DNP through a project executed by the Dehradun-based Wildlife Institute of India in 2019. As many as 24 GIB chicks are being reared in DNP by a team supported by the International Fund for Houbara Conservation of United Arab Emirates.

As Rajasthan shares the international border with Pakistan’s Sindh and Punjab provinces, it is suspected that the GIBs might have flown across to the neighbouring country’s desert amid fears that they could become easy prey for the poachers there.

DNP Deputy Conservator of Forests Ashish Vyas told The Hindu that several GIBs had been tagged for behavioural studies and monitoring of their movements. “They forage in the Thar desert area, which is their natural habitat, and no GIB from the Indian side has migrated to Pakistan,” he said.

Tourism & Wildlife Society of India (TWSI) secretary Harsh Vardhan said the GIBs reaching Cholistan was a possibility if one considers the likelihood of their stoppage at several places to consume feed and replenish their energy lost in flying. “They would fly to that region only if there was no feed within and outside the DNP or if they felt there was less space for movement and raising their family,” he said.

Great Indian Bustard

  • It is the State bird of Rajasthan and is considered India’s most critically endangered bird.
  • It is considered the flagship grassland species, representing the health of the grassland ecology.
  • Its population is confined mostly to Rajasthan and Gujarat. Small populations occur in Maharashtra, Karnataka and Andhra Pradesh.


The bird is under constant threats due to collision/electrocution with power transmission lines, hunting (still prevalent in Pakistan), habitat loss and alteration as a result of widespread agricultural expansion, etc.

Protection Status:

  • International Union for Conservation of Nature Red List: Critically Endangered
  • Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES): Appendix I
  • Convention on Migratory Species (CMS): Appendix I
  • Wildlife (Protection) Act, 1972: Schedule 1

Measures taken to protect GIB:

  • Species Recovery Programme:

It is kept under the species recovery programme under the Integrated Development of Wildlife Habitats of the Ministry of Environment, Forests and Climate Change (MoEFCC).

  • National Bustard Recovery Plans:

It is currently being implemented by conservation agencies.

  • Conservation Breeding Facility:
    • MoEF&CC, Rajasthan government and Wildlife Institute of India (WII) have also established a conservation breeding facility in Desert National Park at Jaisalmer in June 2019.
    • The objective of the programme is to build up a captive population of Great Indian Bustards and to release the chicks in the wild for increasing the population.
  • Project Great Indian Bustard:

It has been launched by the Rajasthan government with an aim of constructing breeding enclosures for the species and developing infrastructure to reduce human pressure on its habitats.

  • Eco-Friendly Measures:

Task Force for suggesting eco-friendly measures to mitigate impacts of power transmission lines and other power transmission infrastructures on wildlife including the Great Indian Bustard.

2. Editorial-1: An online fight where children need to be saved

Last month, the Central Bureau of Investigation (CBI) conducted searches across States and Union Territories as part of a pan-India operation, “Megh Chakra”. The operation, against the online circulation and sharing of Child Sexual Abusive Material (CSAM) using cloud-based storage, was supposedly based on inputs received from Interpol’s Singapore special unit, in turn based on the information received from New Zealand. In November 2021, a similar exercise code-named “Operation Carbon” was launched by the CBI, with many being booked under the IT Act, 2000.

In India, though viewing adult pornography in private is not an offence; seeking, browsing, downloading or exchanging child pornography is an offence punishable under the IT Act. However, Internet Service Providers (ISPs) are exempted from liability for any third-party data if they do not initiate the transmission. As the public reporting of circulation of online CSAM is very low and there is no system of automatic electronic monitoring, India’s enforcement agencies are largely dependent on foreign agencies for the requisite information.

American and British models

The National Center for Missing & Exploited Children (NCMEC), a non-profit organisation in the United States, operates a programme called CyberTipline, for public and electronic service providers (ESPs) to report instances of suspected child sexual exploitation. ISPs are mandated to report the identity and the location of individuals suspected of violating the law. Also, NCMEC may notify ISPs to block transmission of online CSAM. In 2021, the CyberTipline received more than 29.3 million reports (99% from ESPs) of U.S. hosted and suspected CSAM.

In the United Kingdom, the mission of the Internet Watch Foundation (IWF), a non-profit organisation established by the United Kingdom’s Internet industry to ensure a safe online environment for users with a particular focus on CSAM, includes disrupting the availability of CSAM and deleting such content hosted in the U.K. The IWF engages the analysts to actively search for criminal content and not just rely on reports from external sources. Though the U.K. does not explicitly mandate the reporting of suspected CSAM, ISPs may be held responsible for third party content if they hosts or caches such content on their servers. In 2021, the IWF assessed 3,61,062 reports, (about 70% reports had CSAM) and seven in 10 reports contained “self-generated” CSAM.

INHOPE, a global network of 50 hotlines (46 member countries), provides the public with a way to anonymously report CSAM. It provides secure IT infrastructure, ICCAM (I- “See” (c)-Child-Abuse-Material) hosted by Interpol, and facilitates the exchange of CSAM reports between hotlines and law enforcement agencies. ICCAM is a tool to facilitate image/video hashing/fingerprinting and reduce the number of duplicate investigations.

In 2021, the number of exchanged content URLs stood at 9,28,278, of which 4,43,705 contained illegal content. About 72% of all illegal content URLs were removed from the Internet within three days of a notice and takedown order.

India’s efforts so far

In India, the Supreme Court of India, in Shreya Singhal (2015), read down Section 79(3)(b) of the IT Act to mean that the ISP, only upon receiving actual knowledge of the court order or on being notified by the appropriate government, shall remove or disable access to illegal contents. Thus, ISPs are exempted from the liability of any third-party information.

In the Kamlesh Vaswani (WP(C) 177/2013) case, the petitioner sought a complete ban on pornography. After the Court’s intervention, the advisory committee (constituted under Section 88 of the IT Act) issued orders in March 2015 to ISPs to disable nine (domain) URLs which hosted contents in violation of the morality and decency clause of Article 19(2) of the Constitution. The petition is still pending in the Supreme Court.

‘Aarambh India’, a Mumbai-based non-governmental organisation, partnered with the IWF, and launched India’s first online reporting portal in September 2016 to report images and videos of child abuse. These reports are assessed by the expert team of IWF analysts and offending URLs are added to its blocking list. Till 2018, out of 1,182 reports received at the portal, only 122 were found to contain CSAM.

The Ministry of Home Affairs (MHA) launched a national cybercrime reporting portal in September 2018 for filing online complaints pertaining to child pornography and rape-gang rape. This facility was developed in compliance with Supreme Court directions with regard to a public interest litigation filed by Prajwala, a Hyderabad-based NGO that rescues and rehabilitates sex trafficking survivors. As not many cases of child porn and rape were reported, the portal was later extended to all types of cybercrime. Further, the National Crime Records Bureau (MHA) signed a memorandum of understanding with the NCMEC in April 2019 to receive CyberTipline reports to facilitate action against those who upload or share CSAM in India. The NCRB has received more than two million CyberTipline reports which have been forwarded to the States for legal action.

The ad hoc Committee of the Rajya Sabha, headed by Jairam Ramesh, in its report of January 2020, made wide-ranging recommendations on ‘the alarming issue of pornography on social media and its effect on children and society as whole’. On the legislative front, the committee not only recommended the widening of the definition of ‘child pornography’ but also proactive monitoring, mandatory reporting and taking down or blocking CSAM by ISPs.

On the technical front, the committee recommended permitting the breaking of end-to-end encryption, building partnership with industry to develop tools using artificial intelligence for dark-web investigations, tracing identity of users engaged in crypto currency transactions to purchase child pornography online and liaisoning with financial service companies to prevent online payments for purchasing child pornography.

What needs to be done

According to the ninth edition (2018) report of the International Centre for Missing and Exploited Children on “Child Sexual Abusive Material: Model Legislation & Global Review”, more than 30 countries now require mandatory reporting of CSAM by ISPs. Surprisingly, India also figures in this list, though, the law does not provide for such mandatory reporting.

The Optional Protocol to the United Nations Convention on the Rights of the Child that addresses child sexual exploitation encourages state parties to establish liability of legal persons. Similarly, the Council of Europe’s Convention on Cybercrime and Convention on The Protection of Children against Sexual Exploitation and Sexual Abuse also requires member states to address the issue of corporate liability.

It is time India joins INHOPE and establishes its hotline to utilise Interpol’s secure IT infrastructure or collaborate with ISPs and financial companies by establishing an independent facility such as the IWF or NCMEC. The Jairam Ramesh committee’s recommendations must be followed up in earnest and the Prajwala case brought to a logical end. India needs to explore all options and adopt an appropriate strategy to fight the production and the spread of online CSAM. Children need to be saved.

3. Editorial-2: From the Great Hall, a focus on the PLA

The People’s Republic of China’s (PRC) President Xi Jinping delivered a wide-ranging work report laying out the Chinese Communist Party’s (CCP) agenda for China over the next five years. The speech covered everything — from the economy, to the environment and technology, to Taiwan. One of the most awaited sections of his report was on the Chinese People’s Liberation Army (PLA). Here are four important takeaways from Mr. Xi’s speech for the PLA.

Policy alteration and nuclear expansion

One, the most noticeable aspect of his speech was his use of the phrase “powerful strong strategic deterrent capabilities system” (qiangda zhanlue weishe liliang tixi). This was missing from his previous speeches and work reports. This emphasises a slight shift in Chinese policy thinking on nuclear deterrence. As Tong Zhao, a China nuclear strategy scholar, highlights, the traditional policy of a “lean and effective nuclear force” (jinggan youxiao), which was only completely explained in a defence white paper in 2006, was altered in 2021 to “an advanced/high-level strategic deterrent system” (gao shuiping zhanlue weishe tixi).

The recent policy alteration explains the ongoing nuclear expansion in the past two years, where China has built at least 250 missile silos in three missile silo fields in Yumen, Gansu province, near Hami in Xinjiang province and Hanggin Banner, Ordos City, Inner Mongolia. An educated guess is that China is attempting to move towards a launch-on-warning (LOW) nuclear posture, meaning to launch at an adversary on detecting an incoming missile.

More importantly, the change in language along with a building of silos more conclusively establishes that China aims to increase its nuclear warhead stockpile. Currently, it has around 350 nuclear warheads, which could double in the next five to 10 years. Second, on the sections on the PLA’s modernisation and China’s military reforms, unlike the previous work report, the focus is more on reforming military academies, improving military logistics and resource management. The 2017 work report was published after Mr. Xi flagged off military reforms in 2015.

Logically, the first phase of reforms focused on structural and bureaucratic changes along with speeding up the modernisation (acquisition process), which was started under the Hu Jintao administration. It looks like structural reforms are completed, modernisation which is the first step to achieve mechanisation, one of the three stated goals by Mr. Xi — others being informatisation and achieving world-class status, is delayed by a couple of years but is still in process. It appears that the PLA has shifted its attention towards improving personnel policies and military education. Although this had already started in the first phase of reforms, the report indicates that it would be the focus for the next five years.

PLA training and loyalty

The report also briefly touched upon improving the PLA’s military training and operations. On November 13, 2020, the Central Military Commission (CMC) issued guidelines on “Joint Operations of the Chinese People’s Liberation Army (Trial)” focusing on providing guidance to the PLA on how it will conduct “integrated joint operations” with new structures, news services, and a continuously changing threat environment under emerging technologies and new battle space domains. The report reinforces this and highlights the importance for the PLA to adapt and train for “integrated joint operations”.

Third, like in previous work reports, there is an added emphasis on the PLA’s loyalty to the CCP. Mao Zedong, the founding father of Communist China, once famously said, “Political power grows out of the barrel of a gun.” The PLA’s absolute loyalty is extremely crucial for the CCP and the General Secretary to rule by force. The recent work report emphasises that the PLA improves mechanisms to carry out the party’s military-political work with the armed forces and to enforce party discipline within the cadre.

Earlier, following the 19th Party Congress, the CMC composition was restructured and the head of the PLA’s discipline inspection commission was included over service chiefs. His inclusion in the CMC was indicative of the efforts to deepen political loyalty within the armed forces and the enduring concern about ideological weakness and corruption. This time, it is likely that the discipline inspection commissioner will retain the seat, and China will continue purging officers who could emerge as a threat to Mr. Xi or his faction in the future.

A regional focus

Finally, as Joel Wuthnow, a China security scholar, points out, this report mentions “winning the local wars” (da ying jubu zhanzheng). This was missing in the previous work report. The previous report only mentioned “fighting and winning wars”. This indicates that the PLA, despite slowly moving towards long-ranged capabilities such as mid-air and mid-sea refuelling and commissioning vessels and aircraft that could venture into the Indian and South Pacific Oceans, still primarily focuses on regional contingencies such as Taiwan, the South China Sea and the border dispute with India.

Besides these four major takeaways, there are other minor ones such as an emphasis on the role of technology, improving force mobilisation and border defence capabilities and transfer for scientific advances to combat capabilities. These goals will not only impact the PLA’s warfighting capabilities but also will alter the landscape of the Indo-Pacific region in the future.

4. Editorial-3: Through choppy seas

Liz Truss’s successor will have to reinvigorate flagging productivity levels 

The ignominious resignation of U.K. Prime Minister Liz Truss this week may have supplied a momentary pause to the anxieties faced by the British people over months of government fumbling amidst deteriorating macroeconomic conditions, but it is hardly a panacea to what ails the economy. After a disastrous performance in office that belied the promise of putting the Conservative Party’s house in order, Ms. Truss quit 45 days after entering Downing Street, the shortest ever time that a British PM has served. The pinnacle of the Truss government’s fiasco was the “mini budget” of September 23, in which she and her erstwhile Chancellor, Kwasi Kwarteng, displayed a breath-taking lack of sensitivity to market fragility and announced £45 billion of unfunded tax cuts. No one ought to have been surprised at the crisis that that event triggered: soaring bond yields necessitating emergency intervention in the bond market by the Bank of England, undoubtedly scuppering the central bank’s attempts to get a handle on rising inflation. Firing Mr. Kwarteng, which Ms. Truss did despite backing him in formulating their tone-deaf policy proposals, hardly helped, as the crisis spiralled, causing the pound to lose value against the dollar and mortgage rates to climb, bringing economic hardship to Britons.

The U.K. recently lost its place as the world’s fifth largest economy to India. At a dangerous moment in the global political economy, when Russia’s invasion of Ukraine has stemmed the flow of natural gas to Europe and the U.K., leading to alarming spikes in household bills in these countries, the Conservative Party needs to ensure that a competent PM and Cabinet are quickly installed and get to work. The public mood on this point has darkened: recent polling suggests that the Labour Party is poised to sweep to power should there be a general election, even if such an event is not likely until January 2025. The revolving door at 10 Downing Street might see former Chancellor Rishi Sunak anointed as the third PM within one year or, ominously, Boris Johnson is said to be in the reckoning again despite the debacle following the Partygate scandal. The immediate task at hand for whoever is the head of government will be to set right damaged ties with Europe so that trade links are restored, and supply side bottlenecks can be resolved, and to rework immigration policies so as to reinvigorate the flagging productivity levels of the U.K. economy. If the Tories turn out not to be the party capable of the nimble, intuitive policymaking required to dig the U.K. economy out of this morass, perhaps British voters will decide to bring in their political opposition to get the job done.

5. Editorial-4: A crisis is brewing in the coffee industry

Coffee cultivation is becoming an increasingly loss-making proposition in India. Already weighed down by the high cost of inputs and production as well as labour shortage, the industry is now also affected by changes in climate patterns, reports Mini Tejaswi from Karnataka’s coffee heartland

Bose Mandanna was devastated when torrential rains in September thrashed the coffee plants in his plantation and left tender berries and leaves strewn everywhere. The plants stood partially submerged in water for weeks at Subramanya Estate in Suntikoppa in Kodagu district of south Karnataka. Soon, the plants began to rot. Mandanna was among the hundreds of coffee growers in the region to suffer this plight.

In the coffee heartland of Karnataka, comprising the Kodagu, Chikkamagaluru and Hassan districts, big and small planters narrate stories of destruction caused by heavy rains between July and September. The impact of the rains continues, with diseases affecting plants, and estate infrastructure suffering long-term damage. Plantations in Wayanad in Kerala and Palani in Tamil Nadu have also suffered similar losses. “Erratic weather conditions are helping pests to breed and new diseases to emerge,’’ says H.T. Pramod, former Chairman of Karnataka Planters’ Association (KPA) and owner of Hulikere Estate in Chikkamagaluru.

Drastic changes in climate patterns over the last few years have adversely impacted India’s coffee production and the quality of the crop. There were dry spells between 2015 and 2017 and unseasonal heavy rains, floods and landslides between 2018 and 2022. According to the Coffee Board of India’s post-blossom estimate, production for the 2022 crop year was estimated at 3,93,400 metric tonnes. But given the extreme climatic conditions, it is anticipated to be some 30% lower.

The KPA reported fruit rot, stalk rot, root rot and other irreparable damage due to heavy rainfall and landslides. “Affected by stalk rot and root rot, berries turned black and dropped,” says KPA Chairman N. Ramanathan. “Coffee growers are facing a severe financial crisis due to the vagaries of nature.” The KPA expects this year’s production to be down by 35%. “Coffee, which is supposed to be harvested by December, is largely damaged,” says Mandanna, who is also a former member of the Coffee Board.

Most growers fear that the frequently occurring pattern of droughts and floods could wipe out plantations. “Sturdy and weather-resistant varieties of coffee may help, but sadly the government is not providing adequate funds to coffee research stations to develop these,” says Pramod.

Cost of financing and existing debts

Climate change has only compounded the financial issues of growers that have been in the making for long. The volatility in market prices and the reduced influence of producers in the value chain render coffee cultivation an increasingly loss-making proposition. “Producers are getting marginalised. This is rapidly turning out to be a buyer-driven commodity market,” says Ajoy Thipaiah, Coffee Committee Chairman of the United Planters’ Association of Southern India (UPASI).

More than 75% of Indian coffee production is exported. This has an impact on the cost competitiveness of Indian coffee vis-à-vis the coffee that is exported from other producer regions, especially since those growers get their finances at very low interest rates, explains Mr. Thipaiah.

According to Jeffry Rebello, President, UPASI, the cost of financing is one of the biggest challenges of the coffee sector. Most private banks insist that growers provide collateral for financing. Since small and medium-size growers are invariably not in a position to provide collateral, the interest rates are high, at around 12%. International interest rates, on the other hand, are negligible, mostly in single digits. This is an advantage for competing coffee-producing regions.

Although the latest position of the industry’s debt outstanding is not available, as per the information compiled by UPASI at the end of 2019, there were around 1,98,000 short-term loan accounts and 5,05,000 long-term loan accounts outstanding, amounting to ₹395.54 crore and ₹40.4 crore, respectively. UPASI and other producer associations have already requested the Coffee Board to recommend the implementation of a special package in line with the Special Coffee Term Loan, expected to be announced later this year, to rescue coffee growers.

“Also, due to the rise in the cost of inputs year on year and the increase in the cost of labour and benefits, which constitute 60% to 70% of total plantation expenditure, coffee growers are left with very little money in hand. This is not adequate to repay loans,” says Ramanathan.

In spite of requests from coffee associations and circulars from the Reserve Bank of India and the State Level Bankers’ Committee, banks have not restructured the loans. The accounts of many coffee growers have turned to non-performing assets (NPAs). These growers are now facing recovery proceedings under the SARFAESI Act (Securitisation and Reconstruction of Financial Assets and Enforcement of Security Interest Act), which gives banks the right to possess the security provided by the defaulting borrower against the loan and sell it to recover losses, without any intervention by any court of law. The KPA had also made a representation to the Union government requesting it to exclude plantations from the provisions of the SARFAESI Act and from the purview of CIBIL (Credit Information Bureau India Limited). “Banks are only worried about controlling their NPAs. Home loans and vehicle loans are now cheaper than agriculture loans, and interests are on the rise in general,” says Rohith Halase Rajagopal of Hoowinahuckloo and Kerehuckloo Estates in Balehonnur, Chikkamagaluru.

Low productivity, high cost of production

In India, production of coffee is low while the cost of production is on the rise compared to other coffee countries such as Vietnam and Brazil. In Brazil, labour charges account for 25% of the entire production cost, but in India, planters say they account for about 65%. It is possible to bring down the cost of production to some extent through mechanisation, but India’s coffee terrains and topography limit this possibility. At the same time, Indian coffee has a unique positioning as it is shade-grown and grown at elevations, while other major producing countries grow coffee in flat lands.

“We need to take advantage of this by aggressively promoting our shade-grown coffee in the global markets,” says a UPASI representative. However, Shirish Vijayendra, former chairman of the KPA, says, “There is no official price setting mechanism even in the domestic market. So, traders and curers are calling the shots and fixing prices, and growers are at their mercy.”

The cost of production per acre has gone up substantially to ₹80,000-85,000 from ₹50,000 five years ago. The cost of inputs around coffee such as fertilizers and agrochemicals has increased by almost 20% in a year, says Ramesh Rajah, President, Coffee Exporters’ Association.

According to Ashok Kurien Kandathil, Managing Director of Balanoor Plantations and Industry at Jayapura, Chikkamagaluru, plantations face power cuts during the summer months. This makes irrigation expensive as the cost of diesel is high. “The high cost of inputs leads to the high cost of production which is the main problem for coffee growers. It makes coffee cultivation unviable,” Kandathil says. Earlier, the cost of production would go up by 4% to 5% annually, but now it goes up at least 20% annually, notes Anil Kumar Bhandari, President of India Coffee Trust and a large planter from Suntikoppa in Kodagu.

There is increasingly a shortage of labour while the cost of labour is on the rise in the coffee sector. The children of workers in all the three coffee-growing States — Karnataka, Tamil Nadu and Kerala — prefer to move to urban areas. This means plantations are forced to depend heavily on migrant labours who are unskilled. “A lot of effort, time and energy has to be invested in training migrant labours. As wage costs are not linked to productivity, growers are mandated to pay the usual wage along with other social costs such as housing and medicines, which adds up some 30% more to the wages,” says Rajah.

Most plantations simply don’t find skilled labour, especially for tasks such as shade-lopping, pruning, and borer tracing, says Vijayendra.

The way forward

The way forward, many feel, is finding alternative sources of revenue and increasing domestic consumption on the one hand and branding and promoting Indian coffee better in the global market on the other.

Coffee Board CEO K.G. Jagadeesha says growers should create additional revenue streams through inter-cropping or through innovative measures. According to the board, in addition to traditional inter-cropping of pepper and cardamom, coffee growers could try planting exotic fruit-bearing trees, food crops, or getting into fish farming, dairy farming, apiary or green tourism to increase incomes from their coffee gardens.

In fact, some like Arasu, a progressive farmer from Thandikudi in Dindigul district in Tamil Nadu, and B.H Mohankumar, from Sakleshpur in Chikkamagaluru district, are growing avocados, mangosteens, oranges, guavas and other fruit-bearing trees, amid their coffee plants. In some seasons they say they have even earned more money from these than from coffee and pepper.

“Considering the change in land use, the government could permit growers to plant alternate crops in a land not suitable for coffee cultivation. Timely conversion will prevent growers from going financially sick,” says Kandathil.

Identity crisis in global markets

On the brand front, Indian coffee is still facing an identity crisis in global markets, although the country started exporting coffee actively before the 19th century.

Indian coffee is highly rated and commands premium prices in the global coffee markets. But a global buyer of Indian coffee may not know about the brew’s India connection as they would have bought it from a coffee roaster. The fact that India sells Robusta and Arabic at a price higher than the hugely advertised Colombia is an indication of the brand building done by the Indian exporter and the quality of Indian coffee. Yet, Indian coffee does not have an individual brand identity in the international markets, say growers and exporters. “Indian coffee was never considered a separate origin coffee. It was always used as filler,” says Mandanna.

This is despite Indian coffee offering innumerable flavours, aromas and blends. The commodity, for several decades, enjoyed a special position in India’s export lists. According to Mandanna, coffee was an important export item for the Union government, when the commodity’s exports were in the range of ₹4,000-₹5,000 crore annually. But around 20 years ago, with the IT and services sector dominating the exports industry, coffee lost its prominence in the power corridors, especially in the Ministry of Commerce.

Coffee has high value and high imagery potential at home and overseas markets, says Harish Bijoor, branding expert and CEO of Harish Bijoor Consults Inc. Over the years the humble berry has been able to value-add. From being handled and sold as a berry, a green bean, a processed bean, a roasted bean and now a roasted and ground offering, coffee has climbed the hierarchy of value-addition, he says.

“India has several speciality coffees and over three dozen estate brands for the global markets. Many more are in the making. The cuppers, graders and tasters are trying to tell a unique story about the origin of a particular coffee. Indian green coffee on its own is capable of fetching premium prices in the global markets,” says Sunalini Menon, founder of Bangalore-based Coffeelab.

Even after getting out of the shackles of the pooling system in 1996, in which the Coffee Board and the government controlled the trade of coffee, the bean maintained a special status as a valuable export commodity for a long time. It earned recognition across the agriculture, commerce, finance and environment ministries as a serious forex earner for the exchequer.

India’s share in the global coffee market may be less than 5%, but the coffee sector is hopeful that the Coffee Act and the new Coffee (Promotion and Development Bill), 2022, will do away the 80-year-old coffee regulation and usher in change. As a precursor, the Coffee Board has embarked on a series of initiatives to unleash the full potential of the cuppa in the domestic and global markets. It is working on a separate India brand and certification system for coffee growers.

The coffee community in India, comprising close to 4 lakh coffee growers, hundreds of large planters, associations that represent growers, planters, curers and exporters, and over a dozen Fair Trade Organisations, hopes to boost coffee in the domestic and international markets and counter the problems the industry faces.

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